THE PROBLEM
Music in a social setting should not be a barrier to engagement.
After many failed social interactions at establishments that I love, I wanted to explore a solution to the often mismatched atmosphere and background sound. We Juke helps shop owners create the right environment for their clients by gamifying the old jukebox and create a collaborative interactive experience.
"Music was too loud and not what I was expecting" ~Dorian (30) during interview
AN APP FOR BAR-GOERS TO CHOOSE THEIR MUSIC
Often, poorly curated music doesn’t match the environment of the place customers visit. The loudness of the volume can also ruin a social experience at a bar.
One constraint was to find a different business model monetizing on the establishments rather than the users.
COMPETITIVE ANALYSIS
Competitive Analysis showed there was a gap in the ‘free’ download app space that provided similar features
RESEARCH FINDINGS

Area of focus: Restaurant & Bars
Sample Size 33 subjects: 20-29 years old, 16 women & 17 men

TAKEAWAYS
Survey results and an initial prototype tests validated user preferences of having a song voting feature as well as a volume adjustment feature in a mobile environment. 
FEATURES
QUICK INTERACTION
SAFE GUARDS
ADMIN ACCOUNT
Establishment Admin Account determines music catalog, minimum and maximum volume settings, and how often duplicate songs can be allowed in the queue.
NOTIFICATIONS
Push notifications and geolocation alerts users when arriving at establishments, when duplicate songs become available again, and when their song is about to play.
WIREFRAMES
VISUAL EXPLORATION

Music Queue | Nominate | Confirmation

INTERACTIVE PROTOTYPE
REVENUE MODEL & IMPLEMENTATION
• The actual establishment pays for music catalogs to WeJuke.
• Business owners can choose different packages and genre music catalogs
• The service is provided for free from the establishment to its clients
• It is simple and cheap for establishments to enhance the experience for their users
• Deployment to the most trendy local places at a low cost
• A good environment experience means more client retention, and consumption

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